Services

Web Landing Page Design & Hosting

Instead of simply bringing visitors to their home page, today’s marketers use landing pages as a special introduction to visitors who click through from an email or type a URL. These pages serve as an initial hand raising from an interested party, and (because they’re specific to a campaign) can be used for fine-grained tracking of response.

Yet according to MarketingSherpa, “as many as 50% of visitors bail within 0-8 seconds after briefly glancing at the landing page”. This shows why a landing page must be designed to catch the reader’s interest and coordinate with other promotional elements, rather than simply offering a registration form. And that’s what we do at DMP.

Our landing pages tend to be highly interactive, disseminating useful and appealing offers, benefits and branding in order to gather valuable information such as registrations or survey responses. We may deploy creative techniques such as PURL (personalized landing pages) and unique Micro sites which can take the customer and prospect’s on line experience to the next level of interaction which may be required to earn the relationship.

These pages are often part of integrated marketing campaigns, matching the look and feel or themes of direct mail and e-mail pieces and providing another step in the multi-touch marketing sequence. We can design pages to reside on your existing site, or provide turnkey hosting, lead capture and response tracking services.

Our LeadCenter software platform allows us to program a follow-through sequence which maximizes landing page responses and converts these responses to qualified sales leads. The entire landing page and conversion pathway touch sequence is tracked using DMP’s trademark metrics reporting, and typically produces results well beyond traditional methods.