Services

Lead Pipeline Management

At DMP, managing the sales lead process means more conversions to sales from fewer leads. This maximizes the potential returns from scarce and valuable sales leads while reducing sales and marketing costs for our customers.

Our sales lead management services are based on each client’s unique strategy, positioning, revenue goals, current infrastructure and budget. To begin, DMP can set or validate the foundations with our sales lead requirements plan. Our advanced modeling tools can reverse engineer the sales and marketing processes to make sure no marketing-through-sales leakages occur. We can assist in campaign planning and management for both on-line and off-line media programs to meet your budget needs.

For outbound campaign execution, our targeted lead generation campaigns utilize a combination of direct marketing touch points. Telemarketing IB/OB (tele-prospecting), direct mail, e-mail, search engine marketing, web landing pages, events and surveys are deployed to maximize contact/response rates and pre-qualification rates.

For inbound campaign responses, we will quickly capture the information, fulfill their request and follow up to qualify them as a lead or nurture them according to the strategy.

As leads are acquired, distributed and worked, the results are captured in detailed reports and executive dashboards to close the loop with sales pipeline information and feedback. And of course, our lead systems are compatible with Salesforce.com and all other leading CRM/SFA tools.