Services

E-Mail Marketing Services

E-mail’s most compelling benefit is its immediacy—enabling marketers to quickly and economically deliver a compelling message to a marketing segment. But that benefit can work against you if e-mail is poorly targeted or overused as a contact method.

At DMP, our clients count on us to recommend e-mail at the appropriate points in an overall multi-touch strategy—which may include lead generation, lead qualification, audience acquisition, e-fulfillments, survey, customer satisfaction measurement, seminar registration confirmation and reminders and more.

We help our clients navigate the technical challenges of e-mail, from maximizing e-mail delivery and avoiding Spam filters to making the creative messaging relevant and actionable. We can work with your e-mail engine or provide our own, and assist in the creation and management of opt-in databases which are compatible with your CRM/SFA system.

We are not happy with typical e-mail response rates in the range of ~0.5% to ~2% (as reported by the Direct Marketing Association). So, to significantly boost campaign results, DMP has pioneered a way to integrate e-mailing campaigns with other touch components such as follow up phone calls, mail sequences, events and web demos. DMP has experienced dramatic improvements in conversion rates from unique clicks all the way to closed sales when compared to traditional single channel models with this multi-touch approach.

E-Mail Deliverability Audit

Are you currently using e-mail and dissatisfied with the results? For a modest fee, DMP can analyze your current messages for factors that cause them to get caught in spam filters—including trigger words, improper coding and excessive use of HTML graphics. We’ll also review your code for problems that may cause your messages to display incorrectly in certain browsers or to appear with graphics missing.

This independent testing and evaluating process, which can be completed in as little as two days, will enable your team to be aware of the design and copy elements that may be hurting your e-mail deliverability rates. With these results in hand, you are in a position to make revisions before precious time and funds are lost.

Of course, campaigns produced through DMP are reviewed with the same best practices for maximum deliverability and readability as a built-in benefit of your relationship with us.

FREE “Booster Index”
case studies

You’ve heard about the potential gains from multi-media, multi-touch marketing campaigns. But what’s the right mix of media and timing for optimal results? Answer: DMP’s “Booster Index”, including a precise measurement of the gain (or loss) from running multi-touch vs. silo campaigns. With this index in place, B2B marketers have a clear view of the improvements achieved as they test multi-media campaigns. Find out more by reading these free case studies.

Download your copies now!