Services

Consulting and Diagnostic Services

If your firm is like most, you already have a number of marketing and sales processes in place. How can you increase sales from these processes while reducing or maintaining the time and resources necessary to acquire the sales? Our third party marketing-through-sales diagnostic may reveal the solution.

DMP will review and assess your current processes to identify any points of disconnect or leakage where opportunities are lost in the marketing-through-sales process. Our process can also help determine and quantify the size of campaigns required. As appropriate, we advise the application of best practices based on what we’ve seen work for other clients across a broad range of industry experience. Findings and recommendations are delivered in a written report designed for internal use by management with no requirement to engage DMP for future implementation.

Some areas where we have performed program diagnostics include:

New customer acquisition programs designed to fill the sales pipeline through product launches, marketing to prospect lists, competitive take-away campaigns and events.

Installed base retention and growth programs which maintain and boost sales from current customers through deeper and wider penetration of business units with such strategies as loyalty programs or user group events.

Channel sales programs to increase sales and partner participation while expanding the partner base.