Services

Audience Targeting/List Services

The best offer and message in the world, delivered to the wrong audience, can yield zero results. That’s why DMP provides extensive audience targeting and list services—including prospect research, list acquisition and data processing—available a la carte or as the first step in a multi-touch marketing campaign.

If you already have a lead or customer database, DMP’s account mapping services can bring contact information up to date while adding important data such as e-mail addresses and phone numbers. And our list development and list drilling services help you grow your database by defining your target profile, then finding more of the same.

For new markets or products we can help you build a database from the ground up. DMP’s experience can help you choose the lists and our ready access to industry sources can save you time and money. We can then add third party overlays or perform primary and secondary research to append data to meet your specifications—so you don’t waste your marketing budget contacting people unlikely to turn into qualified leads or customers.

DMP also offers secure database hosting, with 24/7 online access and data mining tools to help you develop target marketing strategies quickly and accurately. We can de-dupe and merge-purge as new names are acquired, and assist in pulling test cell segments for your campaigns. DMP can also keep you in compliance with CAN-SPAM and do-not-call regulations by maintaining an opt-in list of customers and prospects, and processing opt-out requests as they are received.