Business-to-Business Lead Generation
Direct Marketing for the "other" 98%
In the world of business-to-business direct marketing, a campaign can be considered a success if it achieves a response rate of 2%. But what happens to the other 98%... all the people who did not respond? Studies show that they eventually buy from someone... just not at the time you reached out.
At Direct Marketing Partners, we’re obsessed with reaching that “other” 98%. Through proven multi-touch strategies and sophisticated analytics — including an innovative approach to lead scoring and lead classification, we’re often able to boost initial response to 20%-30% or even more. And with the appropriate event triggers in place, we continue to nurture and qualify these leads at every step of the sales cycle.
This approach to B2B direct marketing is not only more productive, it’s also cost-effective. Because we are so successful at gaining response and contacts, our clients can often meet sales targets with less budget, or raise their sights and get more leads for the same amount of money.
Better results at lower cost. It’s a winning combination for business-to-business lead generation. Read on to find out how we do it at DMP with direct mail, e-mail, search marketing and more, augmented with an embedded call center that brings the human touch to the forefront and makes us unique in the industry.
2009 Echo