Call Center
According to the DMA 2006 Response Rate Report and a recent MarketingSherpa report, telemarketing has the highest conversion rates of B2B direct marketing vehicles. And the telephone becomes even more effective when it is combined with other elements of DMP’s multi-touch marketing strategy.
There’s nothing like a live human contact at the appropriate point to move the sales process along, and you can trust our trained telephone representatives to be respectful, courteous, and attuned to the prospect’s needs and interests. And the same telephone capability can be applied for information gathering purposes such as surveys, prospect nurturing, customer interviews, or database building.
We’ve invested millions to develop a state-of-the-art embedded call center and to school our reps in business and marketing best practices. Our reps are not commissioned salespeople pulled off the street for a quick turnaround campaign. They’re trained professionals who are motivated by a solid career path and incentives based on customer satisfaction and other key performance metrics.
Our North American call center is located on our premises in Sacramento, California. This accessibility provides better control and also allows DMP and our clients to adapt with lightning speed to a change in campaign direction (so important when you need to understand why a marketing promotion isn’t working as expected) or to start up a new campaign from scratch.
DMP provides inbound, outbound and blended IB/OB call center resources. We also offer cost saving dedicated teams for longer-term projects.
DMP has perfected the integration and messaging of the telemarketing call with other direct marketing media and events. Our multi-media/multi-touch process has proven to be effective at accelerating the pre-sales lead generation process and overall sales conversion. These benefits are a distinctive feature at DMP that differentiates us from other agencies—and gives our clients an unfair advantage in their own markets.
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